These Terms of Service ("Terms") govern your use of the Apex Automation platform operated by GetApexAutomation LLC ("Apex," "we," "us," "our") at getapexautomation.comand related services (collectively, the "Service"). By creating an account, paying for the Service, or accessing your dashboard, you agree to these Terms. If you don't agree, don't use the Service.
1. The Service
Apex Automation is an AI phone receptionist for garage-door companies. The Service answers your business calls 24/7 on a dedicated phone number (or on your existing number via call forwarding), books appointments onto your calendar during the conversation, records and transcribes calls, and emails booking confirmations with calendar invites (.ics) so events add to any calendar app in one tap — Google, Apple, Outlook. The customer receives an email confirmation; you (the account holder) receive an email and a text alert for each booking, sent from Apex's own notification number.
Apex does not build or host customer-facing websites.
Features are described on getapexautomation.com and may change.
2. Account Eligibility
You must be at least 18 years old and have authority to bind your business to these Terms. You agree to provide accurate account information and keep it current. You're responsible for all activity on your account.
3. Subscription and Billing
- 3.1 Free Trial. Every new Apex account begins with a 14-day free trial. No payment method is required to sign up, and no charge is made during the trial. If you do not add a card to your account by day 14, your subscription automatically cancels at day 14 with no charge. You can cancel the trial anytime by emailing support@getapexautomation.com or via your dashboard's billing page.
- 3.2 Conversion to Paid. If you add a card to your account before day 14, your subscription automatically converts to paid at the end of the trial period at the rate shown at signup. After conversion, your subscription is charged monthly via Stripe at the start of each billing period.
- Plan + price. Apex is $199/mo, flat — unlimited calls for your shop, no per-minute charges, no overage, no setup fee. This is the only self-serve plan. It includes the AI voice receptionist on a dedicated phone number (or your existing number via forwarding), appointment booking onto your calendar, call recordings + transcripts, and booking confirmations with calendar invites. Multi-location and larger operations are custom-priced and arranged by contacting us.
- Cancellation can be done anytime from your dashboard or via the Stripe billing portal. Cancellation during the trial ends the subscription immediately with no charge. Cancellation after conversion to paid takes effect at the end of the current billing period unless you choose immediate cancellation. Monthly fees are non-refundable for unused portions of a billing period unless required by law or our refund policy.
- Failed payments. If your payment fails after trial conversion, your subscription will be marked Past Due. We'll email you and retry per Stripe's standard schedule. If unresolved within 14 days, the Service may be paused.
- Tax. Listed prices are exclusive of taxes. You're responsible for any sales tax, VAT, or similar charges.
4. Refunds + Satisfaction Guarantee
Free trial: No charge occurs during the 14-day free trial, so there is nothing to refund. Paid months: Apex offers a 30-day money-back guarantee from your first paid month — if Apex doesn't earn its keep, every monthly fee paid is refunded. Full terms in our Refund Policy.
5. Acceptable Use + Fair Use
You agree NOT to use the Service to:
- Send spam or unsolicited messages.
- Misrepresent your business identity or services.
- Use the Service to promote illegal goods or services, or to host or distribute illegal/harmful content.
- Process data of children under 16 without parental consent.
- Reverse-engineer, scrape, or copy the Service.
- Resell or sublicense the Service without our written permission.
- Generate artificial or automated call traffic, or otherwise inflate usage beyond normal end-customer call volume.
- Use the Service in any way that would expose us to legal liability.
Fair-use clause.Your flat monthly plan covers ordinary business call volume from your real end customers. If we detect bot/scraper bursts, automated dialing, or sustained traffic patterns that don't match legitimate end-customer behavior, we reserve the right to (a) limit or throttle the affected traffic, (b) ask you to resolve the abuse, or (c) suspend or terminate Service if abuse continues.
We may suspend or terminate accounts that violate these terms.
6. Your Phone Number
As part of the Service, we provision a dedicated phone number through Twilio for your AI Voice Agent — or, if you choose to keep your existing business number, we help you set up call forwarding to your AI line. The phone number is leased on your behalf for the duration of your subscription; if you cancel, the number is released.
6a. Text Messaging (SMS)
Program description. Apex Automation operates one text-messaging program. We send account- and booking-notification text messages — for example, an instant alert the moment your AI Voice Agent books a job, plus occasional account or service notices — to you, the account holder (the shop owner). All messages come from Apex Automation's own dedicated phone number, registered under our A2P 10DLC sender. We do not text your end customers; your customers always receive their booking confirmations and calendar invites by email. There is nothing for you or your customers to register or verify.
Opt-in. You opt in to this program by entering your mobile number and checking the consent box on the signup form. Message frequency varies and depends on how often jobs are booked. Message and data rates may apply, charged by your mobile carrier, not Apex. These are transactional messages, not marketing.
Opt-out. Reply STOP to any message to unsubscribe at any time (we then stop all further texts to that number); reply HELP for help. We will never sell or share your mobile number or your SMS opt-in / consent information with third parties or affiliates for marketing. See our Privacy Policy for how we collect and use this information.
7. AI Disclaimer
The AI Voice Agent is not perfect. Like any AI system, it may occasionally produce inaccurate, incomplete, or inappropriate responses. You acknowledge that:
- You're responsible for reviewing the AI Voice Agent's configuration + call logs to ensure quality.
- The agent may book jobs based on the availability data you provide. Inaccurate availability is your responsibility.
- Pricing estimates given by the agent are based on the rules you provide and are non-binding ballparks, not formal quotes.
- For mission-critical or legally significant communications, do not rely on the agent without human review.
7a. Voice Call Recording
To do its job, the AI Voice Agent records and transcribes the phone calls it answers. Calls are recorded and processed for you so the agent can understand the caller, book the job, write an accurate summary, and let you review what was said. Recordings + transcripts are accessible to you in your dashboard and to Apex administrators for support.
- Caller disclosure. Recording laws vary by state, including two-party / all-party-consent jurisdictions. Callers are notified that the call is being handled by an AI agent and recorded before the conversation begins. You are responsible for disclosing the AI Voice Agent and call recording wherever you advertise your Apex phone number; consult counsel for your specific state.
- AI processing. Call audio + transcripts are processed by ElevenLabs (speech-to-text + text-to-speech), OpenAI (text embeddings, used to search and enrich your calls), and Anthropic (Claude, for AI responses + call summaries). These sub-processors are bound by their own privacy terms and we have configured them not to use your data for model training where the option is exposed.
- Retention. Voice call recordings + transcripts are retained per the schedule in our Privacy Policy. You can request deletion of a recording by emailing support@getapexautomation.com; deletion is propagated within 24 hours.
8. Your Data + Customer Data
- You retain ownership of all data you submit (business profile, FAQs, services, bookings, customer contact records, and voice call recordings).
- You grant us a license to process this data solely to operate the Service for you.
- You are the data controller for your customers' voice call, booking, and recording data; we are a data processor.
- You agree to post your own privacy notice on whatever website or surface you advertise your Apex phone number on, disclosing the AI Voice Agent and any third-party services your end customers will encounter.
- For details on data handling, see our Privacy Policy.
9. Intellectual Property
Apex, the Service, the website at getapexautomation.com, the dashboard, the AI agent software, and all related logos and content are our property and protected by copyright/trademark law. These Terms grant you a limited, non-exclusive, non-transferable license to use the Service while your subscription is active.
You own the content you submit. On cancellation, an export is available on request and your data is retained per the schedule in our Privacy Policy.
10. Service Availability
We aim for high availability but don't guarantee uninterrupted Service. Scheduled maintenance, third-party outages (Stripe, Anthropic, Render, Supabase, Cloudflare), and force majeure events may cause downtime. We are not liable for damages from such interruptions.
11. Changes to the Service or Terms
We may modify the Service or these Terms at any time. Material changes to the Terms will be communicated via email at least 14 days before taking effect. Continued use after the effective date constitutes acceptance.
Pricing changes for active subscriptions will be communicated at least 30 days in advance and will not affect your current billing period.
12. Termination
You may terminate at any time by canceling from your dashboard. We may terminate or suspend your account if you violate these Terms, fail to pay, or for any reason with 30 days' notice. Upon termination, your access ends and your data is retained per our Privacy Policy.
13. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE ERROR-FREE OR UNINTERRUPTED, OR THAT THE AI VOICE AGENT'S RESPONSES WILL BE ACCURATE OR APPROPRIATE FOR YOUR BUSINESS.
14. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL CUMULATIVE LIABILITY FOR ANY CLAIMS RELATED TO THE SERVICE IS LIMITED TO THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM. WE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES.
15. Indemnification
You agree to indemnify and hold us harmless from any claims, damages, or expenses arising from (a) your use of the Service, (b) your violation of these Terms, (c) your violation of any law, or (d) content you provide to the Service (business profile data, FAQs, customer contact records, and voice call recordings) that infringes third-party rights or is otherwise unlawful.
16. Governing Law and Disputes
These Terms are governed by the laws of the State of Florida, USA, without regard to conflict-of-law principles. Any dispute arising out of or relating to these Terms or the Service will be resolved as follows:
- Informal resolution first. Before filing any claim, you agree to email us at support@getapexautomation.comwith a description of the issue. We'll work in good faith to resolve it for 30 days.
- Binding arbitration.If informal resolution fails, disputes will be resolved by binding arbitration under JAMS Streamlined Arbitration Rules in Orange County, Florida. Each party will bear its own attorney's fees.
- No class actions. All claims must be brought in your individual capacity, not as a plaintiff in any class or representative proceeding.
- Small claims exception. Either party may bring an individual claim in small-claims court instead of arbitration.
17. Miscellaneous
- These Terms constitute the entire agreement between you and us regarding the Service.
- If any provision is held unenforceable, the remaining provisions remain in full force.
- Our failure to enforce any provision isn't a waiver of that provision.
- You may not assign these Terms without our written consent. We may assign them in connection with a merger or sale.
18. Contact
Questions about these Terms? Email support@getapexautomation.com.